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• 5856 - Course Companion for Edexcel Business: Theme 4 Global Business

Weblinks and videos for use with 5856 – Course Companion for Edexcel Business: Theme 4 Global Business

4.2. Global markets and business expansion

• The great recession and import protection : The role of temporary trade barriers

4.2.1. Conditions that prompt trade

• Five examples of market saturation
• Planning for quality and productivity
• Overseas business risk - Brazil

4.2.2. Assessment of a country as a market

• Next steps to selling overseas
• Trading internationally
• Changes in political stability impact business environments in emerging markets
• World map of country indicators
• Why is Tesco struggling in the US?
• How eBay failed in China

4.2.3. Assessment of a country as a production location

• Challenges of doing business in Bangladesh
• Exporting guide to Canada
• Exporting to China
• Mexico

4.2.4. Reasons for global mergers or joint ventures

• Foster's may be 'the Australian for lager' but it is brewed in Britain
• Morrisons

4.3.1. Marketing

• How McDonald's conquered India
• The world's funniest ads of 2015

4.3.2. Niche markets

• Five go-to market leaders that dominate their niche
• Global niche players
• Welcome to Evans
• Niche spells success for UK manufacturing’

4.3.3. Cultural and social factors in global markets

• National culture
• These brands go by different names in different countries and it’s just not right
• Five of the best British start-ups that came up with great ideas and hit the big time

Videos