Weblinks and videos for use with 5856 – Course Companion for Edexcel Business: Theme 4 Global Business
4.2. Global markets and business expansion
4.2.1. Conditions that prompt trade
- Five examples of market saturation
- Planning for quality and productivity
- Overseas business risk - Brazil
4.2.2. Assessment of a country as a market
- Next steps to selling overseas
- Trading internationally
- Changes in political stability impact business environments in emerging markets
- World map of country indicators
- Why is Tesco struggling in the US?
- How eBay failed in China
4.2.3. Assessment of a country as a production location
4.2.4. Reasons for global mergers or joint ventures
4.3.1. Marketing
4.3.2. Niche markets
- Five go-to market leaders that dominate their niche
- Global niche players
- Welcome to Evans
- Niche spells success for UK manufacturing’
4.3.3. Cultural and social factors in global markets
- National culture
- These brands go by different names in different countries and it’s just not right
- Five of the best British start-ups that came up with great ideas and hit the big time