Weblinks and videos for use with 11707 – Course Companion for Component 1 BTEC Tech Award 2022 (endorsed)

A1: Size and features of SMEs



B1: Market research methods

Primary Market Research Explained

Science of Shopping: Cameras and Software that Track our Shopping Behavior



B2: Understanding customer needs

How top brands use market research

Market research - the purpose of market research explained



C1: PEST (political, economic, social, technological) analysis

Introduction to CAD - computer-aided design



C2: SWOT (strengths, weaknesses, opportunities, threats) analysis

What is SWOT Analysis? | A SWOT Analysis of Amazon



Stretch and Challenge: Further Research

A1: Types of Business Ownership Explained

A3: Business Aims and Objectives Explained

A3: Business Aims and Objectives Explained 2

A4: Risk and Reward of Enterprise and Entrepreneurship

B1: What makes a good focus group?

B1: Quantitative vs Qualitative Data Explained

B2: Understanding Customer Needs

B3: Market Research | The Purpose of Market Research Explained