Weblinks and videos for use with 12936 – T Level Media Course Companion: C4: Audience
4.1 Key factors and importance of audience and customer research
4.1.1 Key factors of audience and customer research
- This Girl Can
- This Girl Can: Campaign Summary
- Netflix’s 'Supacell' turns stereotypes on their head
- UK Tribes
- Gap scraps logo redesign after protests on Facebook and Twitter
4.1.2 Importance of audience and customer research
4.2 Demographic, geographic and psychographic considerations to support the diverse needs and interests of audiences
4.2.1 Demographics: How do demographic factors help us understand audiences?
- Office for National Statistics
- ONS: Cultural identity
- ONS: Approximated Social Grade data
- ONS: Religion
- National Readership Survey: Social Grade
- Floyd Mayweather 'always bet on black' advert banned on race grounds
- Dove apologises for 'racist' Facebook advertising campaign
- How to segment customers using mobile app data
- Representation Matters
4.2.3 Psychographics: How do psychographic factors help us understand audiences?
4.3 Methods that may be used to measure the impact of products, services or content on an audience or customer
4.3.1 Methods: What methods can we use to measure the impact of product, content or service?
- Rate a trailer
- The Last Of Us Part 2 Remastered immediately review-bombed by angry 'fans'
- IMDb Top 250 movies
- Wikipedia: Metacritic
- Metacritic: Best Games of All Time