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• 12322 - AQA Business: Yr 2 Course Companion: 3.8 Strategic Direction (2nd edition 2023)

Weblinks and videos for use with 12322 – AQA Business: Yr 2 Course Companion: 3.8 Strategic Direction (2nd edition 2023)

3.8.1 Research Task 1

• Tesco - Strategic Report
• Tesco - Annual Report
• IGD - Tesco: new strategy shows signs of progress
• The Guardian - Tesco slows sales decline as recovery gathers pace

3.8.1 Research Task 2

• P&G - Company History
• P&G - Company Strategy
• P&G - Our Brands
• P&G - At a Glance
• Reference for Business - P&G

3.8.1 Research Task 3

• BT - Purpose and Values
• BT - Strategic Report
• The Telegraph - BT
• BT - 2016 Annual Report

3.8.2 Research Task 1

• The Guardian - Oxfam looks to discounting
• The Drum - Can Oxfam’s mobile donation strategy help offset its sliding retail sales?
• BBC - Oxfam Report: Record Emergency Aid
• Oxfam Strategic Plan, 2013-2019
• Oxfam - Annual Report and Accounts

3.8.2 Research Task 2

• BBC - Adidas Results Hit by Reebok Problems
• Adidas - Annual Report
• Adweek - Reebok Is Quietly Emerging as a Challenger Brand to Contend With
• Campaign - Can Reebok Finally Sharpen Up?