• Business and Economics
• A Level Business 2015
• Edexcel
• Course Companions

A Level Edexcel Business Course Companions

Course Companions for Themes 1 and 2 are endorsed for the 2015 A Level Edexcel Business Specification.

Your essential business partner!

Guide your students through the 2015 specification to exam success. With full spec coverage, these comprehensive course notes encourage a thoughtful approach to business and an understanding of the way businesses behave.

Focus Carefully selected and original case studies engage students in analysis of a wide range of business contexts from Poundland to Pandora.

• Make theory relevant and accessible
• Perfect exam practice!

Build and Apply Knowledge

• Student-friendly notes with clear learning objectives to ensure structure and focus
• Graphs and diagrams illuminate core business concepts – supporting visual learners and developing quantitative skills
• Questions for every topic to reinforce learning in preparation for exams! Answers included – great in class or as homework
• Key terms defined throughout, plus a complete glossary

• Theme 1: Marketing and People
• Managing People Entrepreneurs and Leaders
• 8BS0
• 9BS0
• Meeting Customer Needs
• Market
• Marketing Mix and Strategy
• Branding and Promotion
• AS Edexcel Business
• A Level Edexcel Business
• resource management
• managing finance
• financial planning
• raising finance
• Theme 2: Managing Business Activities
• external influences
• business objectives and strategy
• managing change
• assessing competitiveness
• influences on business decisions
• decision-making techniques
• business growth
• global industries and companies (multinational corporations)
• global marketing
• globalisation
• global markets and business expansion
• Linear A Level