A Level Edexcel Business Course Companions
Course Companions for Themes 1 and 2 are endorsed for the 2015 A Level Edexcel Business Specification.
Your essential business partner!
Guide your students through the 2015 specification to exam success. With full spec coverage, these comprehensive course notes encourage a thoughtful approach to business and an understanding of the way businesses behave.
- Make theory relevant and accessible
- Perfect exam practice!
Build and Apply Knowledge
- Student-friendly notes with clear learning objectives to ensure structure and focus
- Graphs and diagrams illuminate core business concepts – supporting visual learners and developing quantitative skills
- Questions for every topic to reinforce learning in preparation for exams! Answers included – great in class or as homework
- Key terms defined throughout, plus a complete glossary
- Meeting Customer Needs
- Marketing Mix and Strategy
- Branding and Promotion
- Managing People Entrepreneurs and Leaders
- external influences
- financial planning
- managing finance
- raising finance
- resource management
- business objectives and strategy
- business growth
- decision-making techniques
- influences on business decisions
- assessing competitiveness
- managing change
- global industries and companies (multinational corporations)
- global marketing
- global markets and business expansion
- A Level