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  • 5261 - BUSS4 Comparative Case Studies w/Model Essays (2014): Emerging Markets: China

Weblinks and videos for use with 5261 - BUSS4 Comparative Case Studies w/Model Essays (2014): Emerging Markets: China

Burberry Case Study

  • Burberry Group Overview
  • Valleys Burberry plant to close
  • Burberry demo despite £1m offer
  • Burberry factory set to end production today
  • Burberry Annual Review
  • Burberry terminates agreement with China franchisees
  • Burberry profits rise as Asian sales grow
  • Burberry targets Chinese consumers

Dyson Case Study

  • Inside Dyson
  • Sir James Dyson attacks China over designs 'theft'
  • Billion-pound Dyson’s new ‘Ball’ models face Chinese threat
  • China: The Intellectual-Property Battleground
  • Ask China to tackle copycats, Dyson tells PM
  • Dyson sets aside copycat fears to expand into China's vacuum market

Further Research: Coca-Cola

  • Coca-Cola to expand production scale in China
  • Do You Want A Coke with ‘Meow Planet’ or ‘BFF’?
  • What Coca-Cola Did Wrong, And Right, In China

IKEA Case Study

  • IKEA Company Profile
  • Chinese retailers hijack the Ikea experience
  • Couching tiger tames the dragon
  • Why IKEA Took China By Storm, While Home Depot Failed Miserably
  • Why Home Depot Struggles and IKEA Thrives in China
  • Interview – IKEA profitable in tough China market after price cuts [link no longer working]

Tesco Case Study

  • Tesco - A Corporate Profile
  • Tesco Enters China Through a Joint Venture With Ting Hsin
  • Tesco gains a foothold in China
  • Tesco on starting line for Chinese expansion
  • Tesco expands in China
  • http://www.thegrocer.co.uk/sainsburys-grows-market-share-as-rest-of-big-four-contract/348866.article
  • Five year record
  • Tesco clinches deal for China venture
  • UK: Tesco Criticised For Failing To Understand The Differences Between Chinese And Western Shoppers

Further Research: Mattel

  • Why big American businesses fail in China
  • Where Barbie Went Wrong In China

eBay Case Study

  • eBay Buys Out EachNet
  • eBay shares sent spinning lower
  • How EBay Failed In China
  • http://www.linkedin.com/today/post/article/20130605230952-18448-why-ebay-failed-in-china

Jaguar Land Rover (JLR) Case Study

  • China Growth Fuels Jaguar Land Rover Sales
  • China now Jaguar Land Rover’s prime market
  • Made in Britain. Saved in India. Craved in China: How the Jaguar Land Rover group was saved...by Indian cash and Chinese drivers
  • Jaguar Land Rover: China approves joint venture

Further Research: Google

  • The Number One Reason Why Google Failed In China… And It’s A Big One
  • Google ponders leaving China

Home Depot Case Study

  • Home Depot enters China's market, buys chain
  • Home Depot Buys China Clone
  • Carol Tomé tells the inside story of Home Depot’s retreat from China - See more at: http://saportareport.com/blog/2012/10/cfo-carol-tome-tells-the-inside-story-of-home-depots-retreat-from-china/#sthash.2VcFRNwn.dpuf
  • The inside story of Home Depot’s retreat from China

Starbucks Case Study

  • Starbucks Will Open Stores in China in 1999
  • Five Things Starbucks Did to Get China Right
  • Why Starbucks succeeds in China and others haven't
  • Starbucks: Global Coffee Giant Has New Growth Plans
  • Starbucks upbeat about China

Further Research: L'Oreal

  • L'Oreal makes $843m bid for Chinese skincare brand
  • L'Oreal to buy China's magic holdings
  • L’Oréal expands luxury cosmetics in China
  • L'Oreal to expand C China production base

Apple Case Study

  • Apple: why doesn't it employ more US workers?
  • Apple's profit beats estimates as iPhone sales surge
  • Inside Apple's Chinese 'sweatshop' factory where workers are paid just £1.12 per hour to produce iPhones and iPads for the West
  • 'Mass suicide' protest at Apple manufacturer Foxconn factory
  • Apple factories to face independent inspections
  • Apple Supplier Responsibility 2013 Progress Report
  • Apple Supplier

Nike Case Study

  • Nike History & Heritage
  • NIKE, Inc. Competition
  • http://www.forbes.com/sites/greatspeculations/2013/04/11/nike-shares-can-find-some-zip-on-emerging-market-sales/
  • Nike Manufacturing Timeline
  • Nike, Adidas, Puma 'using suppliers pouring toxic chemicals into China's rivers'
  • Greenpeace links big brands to Chinese river pollution
  • Sports giant Nike in dock again
  • Profile of Contract Factories

Further Research: Disney

  • Times Online: Disney probes China ‘sweatshop’ claims
  • Disney violates Chinese labour laws: report
  • Public Concerns in Facilities Making Disney-branded Products
  • The Walt Disney Company
  • Disney factory faces probe into sweatshop suicide claims

KFC Case Study

  • KFC China's recipe for success
  • Yum! Annual Report
  • China's fast-food pioneer struggles to keep customers saying 'YUM!'
  • KFC Cuts More Than 1,000 Suppliers After China Chicken Scare

Symington's Case Study

  • Symingtons's - Our Brands
  • The Nation's Noodles Maker Symington's Relocates Manufacturing Process From China To Leeds
  • Nation's Noodle lives up to its name as production moves to UK
  • Golden Wonder noodles move from China to Leeds

Further Research: Nestle

  • Nestlé Expands in China
  • Company Special: Nestle to expand investment nationwide
  • Nestle expands to meet demand

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